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North America and Europe
Canada has put tremendous efforts in the development of an impressive knowledge infrastructure. Valorization of that knowledge is needed to be able to add value to the abundant natural resources of the country. Only if knowledge is transferred into marketable products and services, a contribution to the nation’s wealth has been made. Small as it is, the Netherlands has always had an externally oriented economic system. Both on a microeconomic and on a macroeconomic level. Collaboration is an essential critical success factor to the Dutch. It almost
sounds like a paradox, but when it comes to innovation as a tool for business
development it might very well be that the world’s second largest country with
one of the lowest population densities makes a perfect match with one of the
smallest and most densely populated countries in the world. Apart from the reasons mentioned above, there are more rational considerations for the company’s two-legged structure of course. In three targeted domains excellent complementarity and synergy of know how and markets can be identified. Both countries should capitalize on this. On top of that the North American market is very interesting for many Dutch and other European researchers and entrepreneurs and Canada provides a terrific entrance. Vice versa it’s basically the same thing. Innovation Gateway NA Inc. supports organizations that wish to expand their market across the Atlantic by providing business intelligence, project development and personal representation. This means the company provides valuable support in the early stage of internationalization at a cost that is significantly lower than sending over an employee. At the same time the risk that comes with international endeavors is reduced to a minimum for the client.
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